Logos are important for representing companies and brands in the world of intellectual property. Out of all the various symbols and icons used to protect, the R circle logo is very important. If you have questions about this logo, we have the answers for you. 

r circle logo

The Importance of the R Circle Logo

The R circle logo, the registered trademark symbol, indicates that a word, phrase, symbol, or design has been officially registered with the trademark office. Companies and brands use this logo to secure legal protection and exclusive rights to their registered trademarks. It is a useful tool for preventing unauthorized use, building brand recognition, and reinforcing legal rights in the marketplace.

TM vs. R Symbol

Before being officially registered, trademarks can be identified by the TM symbol, indicating that the mark is being used as a trademark but has yet to be registered. The TM symbol can assist in establishing ownership and building brand recognition, but it does not provide the same level of legal protection as the R symbol. 

On the other hand, the R symbol indicates that a trademark has been officially registered, granting the owner exclusive rights and alerting potential infringers of potential legal repercussions.

If you come across a symbol with the letters TM inside a circle next to a brand name, logo, or slogan, it means that the mark is being used as a trademark. While similar to the TM symbol by itself, the circle symbol does not signify legal registration. Instead, it indicates that the mark is protected and that the owner can take legal action against those who infringe upon it.

Proper Usage of the R Trademark Symbol

The R symbol must always be placed in the top-right corner of the trademark to ensure visibility and clarity. To avoid confusion and maintain legal protection, the R symbol should be used consistently across all marketing materials, packaging, and online presence is important.

Remember that the R symbol only denotes ownership of the specific registered trademark, not all variations or similar marks. Each variation or format must be registered individually and identified with the R symbol. Failure to register a trademark before using the R symbol can result in legal consequences.

Trademark Registration Process

If you are interested in registering your trademark and using the R circle logo, the first step is filling out an application. The United States Patent and Trademark Office handles all the applications in the United States. The requirements, fees, and particular processes will depend on the specifics of your request. It is always advisable to work with an experienced intellectual property attorney who can assist with the registration process so that you can continue to protect your service and goods. 

Schedule a Consultation with Our Intellectual Property Legal Team

If you want to register services or goods, you need an experienced IP law firm to help with the process. At BOAG Law, we are here to assist you with all types of intellectual property matters. To learn more about our services, please contact us online or call 212-203-6651 for a complimentary consultation.